Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson. We’ve all heard examples of businesses...
We all know a Weasel. You know, that person that threatens to take down your organization by using every sleazy tactic in the book to advance their careers regardless of how it effects others. Warriors, Workers, Whiners, and Weasels: The 4 Personality Types in Business and How to Manage Them to Your Advantage by entrepreneur Tim O’Leary takes a refreshing look at the different personalities we...
World History is a long and complex topic. Though many accomplished authors such as Bill Bryson and H. G. Wells have attempted to condense history into a single book, very few have succeeded. There is just too much of it. Attempts to boil down the last 10,000 years have resulted in either superficial books with very little depth, or great textbook like tombs too inaccessible for the casual reader. Happily,...
The key to successfully starting any business is a good business plan. In his ebook, “Business Plan Secrets Revealed,” Mike Elia walks you through the business plan process step-by-step: from gathering the evidence you’ll use to build your plan to delivering your plan to qualified investors. His book provides the basic information you need to write a business plan. But its real focus...
Almost everyone has been fired from a job, and just about everyone has a story to go along with it. Annabelle Gurwitch, the actor and screen writer, decided to capitalize on this fact by compiling and editing a collection of humorous "down-sizing" stories in her book Fired! Tales of the Canned, Canceled, Downsized & Dismissed. After being fired by the media icon (and consequently...
Looking for a heartwarming frolic through the life of a dog? John Grogan new bestselling book Marley & Me : Life and Love with the World’s Worst Dog delivers. This story of a young family making their way through life with the help of a neurotic dog will have you laughing out loud one moment, and then wiping a tear the next. Maybe your thinking “I don’t like dogs… why would...
Everyone loves to read other peoples success stories. It provides us with evidence that amazing things do happen to normal people. By learning what they did to succeed we come one step closer to success ourselves. Such is the case with the ten stories told in Net Entrepreneurs Only – 10 Entrepreneurs Tell the Stories of their Success by Gregory K. Ericksen and Ernst & Young. Ericksen interviewed...
There seems to be no lack of the number of books written about personality traits, talents and how to more effectively manage personnel to the advantage of the organization. However, Marcus Buckingham, coauthor of the book First, Break All the Rules, and Donald O. Clifton, Chair of the Gallup International Research & Education Center, now provide managers with a positive approach to help identify...
If you want to start a business, but don’t know where to start, then the place to start is with “Start Your Own Business: The Only Start-Up Book You’ll Ever Need” by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine’s large knowledge database regarding starting a business. The book literally takes you through...
The Covenant with Black America is the brainchild of Tavis Smiley. For the past seven years, the talk show host has had his own “State of the Black Union” symposium. Seeing that simply exchanging opinions with the nation’s top black leaders was not sufficient, he decided to chart a course for the African American Community. To provide a structured blueprint, The Covenant with Black...
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